MarketingXLerator Social Biz app for iPhone and iPad

“Give a man a fish and he won’t starve for a day.
Teach a man how to fish and he won’t starve for his entire life.”
~Proverb

This app will provide access to social (business) marketing insights via the MarketingXLerator blog. It will also provide access to find social media marketing consulting services.

MarketingXLerator Mission

The MarketingXLerator mission is to help clients reach their business goals by creating realistic social media marketing strategies.

Vision

We have a passion for social media and believe that the intelligent use of modern marketing techniques can create a competitive edge.

Simply put, we like to see that smile on your face that tells us that you are satisfied with the outcome of our joint project(s).

Our plan is teach you and your organization how to fish, so you won’t need us in the long run.

Values

Social media makes it possible to connect with people 1:1 like never before, hence, high ethical standards are needed to guide all interactions:

MarketingXLerator conducts all business with respect, integrity, and honesty; whether you are a customer or competitor.

We achieve results by listening to and collaborating with our clients to find the strategy that works for you and your business. We have no one-size-fits-all solutions but a ton of experience.

Doing What’s Right For You

There is a lot of buzz around social media and it’s tempting to think that everybody needs to have a social presence. There is no such mandate! Having a Facebook page where the last post is 3 months old is worse than not having a Facebook page at all.

People often ask if they should be on Twitter or Instagram. The answer: “I don’t know”. In the absence of more information it is impossible to make that call.

What I do know is, that you need to be aware what people are saying about your business online, or you can’t put it right. A social media listening strategy IS a mandate.

To know if social media marketing is right for you depends on your objectives, target audience, and resources. It’s important to consider opportunity costs and determine the right marketing mix of social media vs. traditional tactics.

MarketingXLerator is here to help you with the research, strategy development and creation of an executable social media marketing plan.

Whether you want to learn how to build your own brand on social media or are a corporation striving to implement a social media strategy or campaign, the MarketingXLerator blog and consulting offerings are great resources at your disposal.

Services include:

Social media marketing strategy consulting
Training & workshops (groups and 1:1)
Blogging

ABOUT NATASCHA THOMSON

Natascha Thomson is the CEO of MarketingXLerator, a social media marketing consultancy.

MarketingXLerator helps companies create social media marketing strategies that generate results and build long-term relationships. Customers include large enterprises and startups including SAP, EMC, Polycom, Matrix Precise and LookingGlass Cyber Solutions.

Natascha is the co-author of 42 Rules for B2B Social Media Marketing and blogs regulary on sites including: Social Media Today, LinkedIn, Medium, PSDNetwork, SOTGC, and Yerdle. She is also an Adjunct Instructor in Advanced Social Media Marketing at UCSC Ext. Silicon Valley.

Natascha has over 15 years experience in B2B marketing and holds two Master’s degrees. In her free time, she teaches yoga.